Reduce Risky Behaviours Amongst People Aged 10-49 years for Improved Quality of Life.

Chip Title:	Reduce Risky Behaviours Amongst People Aged 10-49 years for Improved Quality of Life.
Participant(s):	Mr. Kago Tony Buru Mr. Nelson Phoga
Organization:	Makgabaneng
Year:	2011
Country:	Botswana
Region:	Southern_Africa

Presentation (PDF)

CHIP Plan (PDF) reduce-risky-behaviours-amongst-people-aged-10-49-years-for-improved-quality-of-life.pdf

Details

Current mission statement

Provision of high quality edutainment and community based interventions for improved quality of life.

Services

Mass Media - Radio Serial Drama, Epilogues, Trailers, Talk Shows.
Reinforcement activities - Listening and Discussion Groups, Teen Magazine Distribution and Discussions, Home visits, School rallies, health fairs, roadshows, Theater training.

Goals

To reduce risky behaviours amongst people aged 10-49 years for improved quality of life.

Objective

To increase the number of committed listeners from 43% to 65% through the introduction of television drama series by September 2012.
To produce eight episodes of the television drama by the end of June 2012.